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Happy National Esthetician day! 🤗 I feel so pro Happy National Esthetician day! 🤗 I feel so proud and blessed to be a part of this beauty community. 🌺 Even though 2020 has been pretty tough for many, it's been empowering and fruitful for my clients and myself. 💖 This pandemic crisis has only shifted us into rediscovering ourselves and our potentials...yeah, I'm the kind that likes to see the glass half full and the positive in everything. 🥛 I'm truly grateful and happy with all the growth and results that my clients have been getting with my program...in this industry we truly shine from within and I believe that true beauty comes from within..💖 ...So continue having a blessed beautiful day, today and everyday ahead. 🙏 🌺 🌺 #spaandsalonacademy #spa #salon #pmu #microblading #skincare #bodycontouring #facial #massage #beauty #business #bueatybusiness #businesswoman #growth #clients #appointments #bookings #results #innotime #estheticianday #aestheticianday #esthetics #aesthetics #aesthetician #healthyskin #glowingskin #brows
Why ‘being visible’ doesn’t help you get mor Why ‘being visible’ doesn’t help you get more premium, high-ticket clients 😖 So you’re long past the stage in your business when you’re desperate for clients – you’re ready to uplevel and command premium pricing. So it seems logical to build more brand awareness…to get more visible than ever: posting at least once per day on FB and IG…emailing your list…doing ‘lives’…to create the impression of a ‘serious’ business to attract these premium clients. Yet you’re still getting too many time waster, tire kickers and people looking for a deal – but where are the premium clients?? 🙄 The reason why you’re not getting as many quality, high-ticket clients as you want is quite simple. . You provide no more value than any of your competitors do…well, that’s the PERCEPTION of your audience. . So it doesn’t matter how many times a day or a week you post…go live… email your list…or get in front of your audience – doing MORE of the SAME will not get you different results. I see it everywhere, regardless of the industry… 🤦 Business coaches offering a free “5 step guide to have your first 10K month”…or posting motivational quotes… . Spas offering “50% off all facials”…or posting little skincare tips . =Doing what everyone else does! . And when you do what everyone else does…you’re positioning your business as ONE of MANY potential choices…in other words, a commodity. . While this approach CAN sell your $47 offer…but not your high-ticket packages. . If you want extraordinary results…quantum leaps…premium clients…and command premium pricing 😉 - then you have to be “premium worthy”. . Your business has to be perceived as the one and ONLY UNIQUE solution to your ideal client’s problems. . When I work with my clients, the first thing I do is to work on their offer and their positioning – i.e. transforming the market’s perception about their service. . Without this process…without changing the perception…without the right message… it doesn’t matter how many people see the post or the FB ad – and whether you get in front of them every single day - visibility alone doesn’t bring in sales. 🌺 🌺 #spaandsalonacademy #spa #salon #marketing #ads #beautybusiness #beauty #business #pmu
So how do I get results for my clients? . 💎1. I So how do I get results for my clients? . 💎1. It starts with the ad. And it’s all about UNIQUE VALUE. Creating the perception that my clients provide more value than their competitors (btw, there’s always something that’s totally unique about ANY business so this is 100% legit…but most business owners do NOT see this because they get too close to their own business.) 💎2. Once I have the unique value, although it’s enough to get clients into the spa/salon…once…but if we want REPEAT CLIENTS…and INCOME and 10x+ ROI not just on the short term, but on the LONG TERM as well…authenticity is the key. I mean, I can create the most amazing Facebook campaign but if it’s not authentic to the spa/salon…if it’s not on brand…if it doesn’t sound like THEM…these new clients will never EVER come back. . Why? . Because there would be a mismatch between the expectations and the reality…and during the appointment, clients will feel that something’s “off”…and they will never return after their 1st (and last…) appointment. . That’s why I NEVER “repurpose” or “copy and paste” one client’s campaign for another client. . Because what’s authentic to someone else’s business, will not be authentic to YOUR business…you won’t get the results that you want, especially NOT on the long term. . 💎3. My ROI multiplier formula: To me, Facebook advertising is an art and science at the same time… ...so it’s not enough to be creative with the ads…but you also have to be into numbers and analytics to generate great results…like 10x+ ROI. I’m relentless about optimizing my campaigns…it’s not a “set it and forget it” kinda thing like many agencies want to think. . Go get some new clients today! Nora x
Why my Facebook ad campaigns generate 10x ROI (ret Why my Facebook ad campaigns generate 10x ROI (return on investment), new client overload and 90% rebooking rates 😍🤑🎉 … ...while other people’s campaigns flat out fail or create lackluster results? . I know my Facebook campaigns and my results are not “normal”… . 👉My campaigns start generating results from day 1... . ... (no, you don’t have to “build brand awareness” for 1-2 months before you start getting results… . ...that’s just what your marketing agency says so they keep getting paid longer without having to provide real results…not bs results like “thousands of views”…who cares??...it’s ROI that matters) . 👉My ads don’t just create one-off results.. . ... (yes, you can get repeat, PREMIUM clients buying high-ticket services from FB ads…if you know how to position your business in a way that ATTRACTS these premium clients 😉) . 👉My campaigns get results for any budget (no, you don’t need to waste thousands or even hundreds to “test” different ads…if you or your FB ads person knows what they’re doing…😉) . That’s why my clients’ campaigns generate 10x ROI, 90% re-booking rates, against all the odds (like in oversaturated markets as well as in tiny 5K target audience markets). 🌺 🌺 #FBads #spaandsalonacademy #spa #salon #marketing #results #appoinments #booking #skincare #brows #microblading #roi #businesswoman #business #beauty #beautybusiness
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